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JULY 31, 2026•CHARLESTON, WEST VIRGINIA•STATEWIDE EDITION

MORGANTOWN • HUNTINGTON • WHEELING • BECKLEY

Beauty & WellnessHuntingtonOhio Valley

Huntington Spas Move Toward Upfront Pricing After Customer Complaints

Several Huntington-area spas have revised their pricing menus after fielding customer complaints about add-on charges disclosed only at checkout.

By Grace Coleman, Beauty & Wellness Reporter1 min read
Huntington Spas Move Toward Upfront Pricing After Customer Complaints

Several spas in the Huntington area have revised their pricing menus over the past year after fielding recurring customer complaints about add-on charges disclosed only at checkout rather than before a service began. Local consumer advocacy groups say pricing transparency complaints in the beauty and wellness sector have become one of the more common categories of consumer feedback they receive, though most disputes are resolved directly between the customer and business rather than through formal complaints.

"Customers don't necessarily mind paying for add-ons if they know about them going in," said one Huntington spa owner who revised her pricing menu after receiving repeated feedback. "What frustrates people is being surprised."

Menus Get More Detailed

Businesses that have revised their pricing structures say the changes typically involve more detailed service menus that spell out base prices and common add-ons separately, rather than a single service listing that could vary significantly depending on what a technician recommends during the appointment. Some spa owners say the more detailed menus have actually reduced the number of on-the-spot upsell conversations, since customers can review add-on options and pricing before booking.

Consumer advocates say they encourage customers to ask for a written or posted price list before any service begins, noting that reputable businesses are generally willing to provide one, while hesitation to share pricing upfront can itself be a useful signal for consumers choosing where to book.

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